BUS 101 Assessment :
Word Count: 1200-1500 words (not including reference list or title page)
You are employed at a company called Here’n’There, a consultancy firm to help corporations improve their intercultural communication. One of your clients, GoGlobal, is based in Australia and is looking to expand into new markets. However, before doing so, the CEO of GoGlobal, would like to know more about the national and organisational cultures in these countries to ensure GoGlobal, is prepared and cultural miscommunication is minimized.
You have been commissioned with writing a report for the CEO of GoGlobal, to identify the main cultural similarities and differences between Australia and the country assigned to you. You will need to highlight these cultural differences and recommend areas in which cultural miscommunication may occur.
To identify the cultural differences, refer to Hofstede’s cultural dimensions, and Hall’s Context Model, at a minimum.
Structure
A BUS 101 Assessment report is written to compile information that has come from analysing an issue, problem or data. Its purpose is to both inform and to provide recommendations in relation to the issue/problem/ data. In this report, you will provide recommendations of how Australian GoGlobal employees should modify their behaviour when operating in your assigned country.
You may use the template provided to you in Moodle to assist you.
An example structure you can use for your report is:
| Title Page | Give a title to your report, student name, Number | |
| 1.0 | Executive Summary | This is the ‘abstract’, a short, one sentence description of each of the sections. |
| 2.0 | Table of Contents | Include page numbers; be mindful of formatting. |
| 3.0 | Introduction | Describe the importance of intercultural communication; Introduce the theories used to make comparisons. |
| 4.0 | Findings – Country Profiles | |
| 4.1 | Australia | Use data from your research (e.g.. Hall/Hofstede) to highlight Australia’s national/organisational culture. |
| 4.2 | Assigned Country | Use data from your research (e.g.. Hall/Hofstede) to highlight Australia’s national/organisational culture. |
| 5.0 | Recommendations | Explain recommended behaviour for Australian staff when operating in your given country, with examples. |
| 6.0 | Conclusion | Sum up the content of the report. |
| 7.0 | Reference List | List your references according to CIHE policy. |
Useful Readings:
This is a list of some useful resources that you may use for research. However, you are expected to expand further in your research and use other sources. A good place to start could be the ProQuest Database.
Hofstede’s cultural dimensions
C21, Communicating in the 21st Century, Ch. 15, pp. 534-539
A tool to help you compare countries according to Hofstede’s cultural dimensions:
https://www.hofstede-insights.com/product/compare-countries/
Hofstede’s 6 Dimensions:
https://hi.hofstede-insights.com/national-culture
Hofstede’s 6 Dimensions with examples:
https://www.asha.org/practice-portal/professional-issues/cultural-competence/examples-of- cultural-dimensions/
https://www.mindtools.com/pages/article/newLDR_66.htm
Hofsetede’s 6 Dimensions – Marketing https://www.findabledigitalmarketing.com/blog/cross-cultural-marketing-examples/
House’s GLOBE Project
C21, Communicating in the 21st Century, Ch. 15, 539-542 https://globeproject.com/results?page_id=country#country https://globeproject.com/study_2004_2007?page_id=data#data
Hall’s Context Model
C21, Communicating in the 21st Century, Ch. 15, pp. 543-546 https://www.youtube.com/watch?v=qKViQSnW-UA
Other
Japanese get word from on high. Drop the formality. https://www.nytimes.com/2003/10/30/world/japanese-get-word-from-on-high-drop-the- formality.html
Part B: Presentation (Group) Marks : 10
Weighting: 10%
In the oral presentation, you will present on the findings of your report:
- discuss the theories used to examine the cultural differences of the countries,
- explain the cultural dimensions of Australia
- compare the Australian data with the three countries assigned to your group
- make recommendations as to what this means for expansion into these countries
This presentation will be ten (10) minutes in duration.
Remember: Your presentation will NOT simply be your report put into a powerpoint. It is a different channel of communication (from written to spoken, with visuals), and your presentation should reflect this.
Below is a guide as to where you should be with assessments 2A and 2B. The actions should be completed prior to the workshop of the given week.
Timeline
| Week | Actions |
| 5 | Your lecturer will assign a country to you.Research the theory of Hofstede’s Cultural Dimensions and Hall’s contextual model. |
| 6 | Research Australia and your assigned country in terms of Hofstede’s cultural dimensions and Hall’s contextual model.Start forming your groups (of 4) for the presentation section of the assessment. |
| 7 | Create your first draft of the report and proofread for spelling, grammar, referencing and content errors.Email lecturer with group names, OR, email lecturer if you do not have a group. |
| 8 | Write second draft. Proofread again for errors.Collaborate with your group and distribute tasks for assessment 2B – the presentation. |
| 9 | Write final draft and submit individual report.Collaborate with your group for assessment 2B – create ppt slides. |
| 10 | Collaborate with group – practice the presentation of your slides. |
| 11 | Submit assessment 3B and deliver presentation. |
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