Finance and Management

6BU020 Produce Business Artefact

01 May 2023 15:07 PM | UPDATED 12 months ago

6BU020 Produce Business Artefact :

6BU020 Produce  Business Artefact
6BU020 Produce Business Artefact

Faculty of Arts, Business and Social Sciences – Assessment Brief for Students – 2020/21

Module code and title6BU020 The Professional Project
Module leaderDr Lee Crofts. [email protected]
DietFirst attempt and Re-sits for all iterations (Campus, OLDL and TNE
Assessment typeProject. 5000-word (or equivalence) Business Artefact and 3000-word Critical Reflection
Submission date 
Submission methodOnline submission on CANVAS
Assessment limitsNot exceeding 8,000 words (or word count equivalence, excluding bibliography and appendices.
Assessment weighting100%
Assessment brief (if appropriate, please refer to module assessment briefing document)
Business Artefact (individual or team developed) You are required to produce a business artefact which could range from a HR Inclusivity Policy document through to a Marketing Video. Other examples would be a business web site; a marketing/sports/hospitality event through to a consultancy project. The only limitations (subject to supervisor agreement) are that it must address a business need and be able to meet the learning outcomes as stated below. The business artefact can be developed individually or as part of a team of students.   Critical Reflection Aspect (individual reflection) Part 1: Critically reflect on your own learning by drawing upon the theoretical themes and concepts covered in your business artefact development. The theoretical themes and concepts can be from your whole course of study, but your reflection should demonstrate how these have informed your chosen artefact development. Part 2: The second part of the critical reflection should focus on outlining what you would have done differently given the time over again. This is a crucial element of ‘reflection on action’ and should demonstrate critical reflective abilities.
Assessment Criteria (The actual assessment components for this assignment)
CriteriaWeighting (If applicable)
Critical Reflection: Depth and application of critical reflection25%
Content: Breath and relevance of academic content/context in the business artefact25%
Analysis: Depth of synthesis, critical evaluation, as applied to the development of the business artefact25%
Written communication: Grammar, coherence, logic of arguments, presentation, and Harvard referencing25%
Pass markUndergraduate 40%
Performance descriptors in use; University of Wolverhampton                                                                                         YesProfessional or Statutory Body                                                                                      Yes • No X•
Return of assessments (Instructions for return / collection of assessments)  4 working weeks after the submission
 This assessment is testing Module Learning outcomesTick if tested here
LO1Demonstrate the ability to critically evaluate key information and data where appropriate.V
LO2Be able to reflect critically, drawing on the best principles the reflective practitioner.V
LO3Select appropriate communication content, medium and style intended for a range of professional and/or academic contexts.V
LO4Demonstrate the ability to communicate effectively, articulating and effectively explaining information.V

6BU020 Produce Business Artefact Additional information for students

The University’s Learning Information Services have produced a series of guides covering a range of topics to support your studies, and develop your academic skills including a guide to academic referencing http://www.wlv.ac.uk/lib/skills_for_learning/study_guides.aspx

Your module guide and course handbook contain additional and important information regarding;

  • The required referencing style for your assignment.*

Whilst many modules require referencing in accordance with the Harvard Referencing convention, some modules – for example those within the School of Law – require Oxford Referencing. Please familiarise yourself with the requirements of your module.

  • Submission of your work
  • Marking, feedback and moderation in accordance with the University of Wolverhampton Assessment Handbook
  • Extensions on submission dates *
  • Additional support *
  • Academic conduct with regards to cheating, collusion or plagiarism *
  • Links to appropriate sources of relevant information *

* Further information regarding these and other policies can be accessed through your student portal on wlv.ac.uk.

Always keep a copy of your work and a file of working papers

The requirement to keep a file of working papers is important. There may be circumstances where it is difficult to arrive at a mark for your work. If this is the case, you may be asked to submit your file and possibly meet with your tutor to answer questions on your submission.

When you submit your work you will be required to sign an important declaration confirming that:

  • The submission is your own work
  • Any material you have used has been acknowledged and appropriately referenced
  • You have not allowed another student to have access to your work
  • The work has not been submitted previously.

The following information is important when:

  • Preparing for your assignment
  • Checking your work before you submit it
  • Interpreting feedback on your work after marking.

Module Learning Outcomes

Module Learning Outcomes are specific to this module, and are set when the module was validated.

Business Artefact Assessment Criteria

The module Learning Outcomes tested by this assignment, and precise criteria against which your work will be marked are outlined in your assessment brief.

Performance Descriptors

Performance descriptors indicate how marks will be arrived at against each of the assessment criteria. The descriptors indicate the likely characteristics of work that is marked within the percentage bands indicated.

To help you further:

  • Re-sit opportunities are available for students who are unable to take the first sit opportunity, or who need to re take any component.
  • Refer to the VLE topic for contact details of your module leader / tutor, tutorial inputs, recommended reading and other sources, etc. Resit details will also appear on the VLE module topic.
  • The University’s Learning Information Services offer support and guidance to help you with your studies and develop your academic skills http://www.wlv.ac.uk/lib/skills_for_learning/study_guides.aspx

Level Descriptors

The following table shows the SEEC (2016) level descriptors. These descriptors are aligned with the England, Wales and Northern Ireland (EWNI) Credit Level Descriptors, which are summarised in the first row.

Summary

 Level 3Level 4Level 5Level 6Level 7Level 8
EWNI Summary credit level descriptorsApply knowledge and skills in a range of complex activities demonstrating comprehension of relevant theories; access and analyse information independently and make reasoned judgements, selecting from a considerable choice of procedures in familiar and unfamiliar contexts and direct own activities, with some responsibility for the output of others.Develop a rigorous approach to the acquisition of a broad knowledge base; employ a range of specialised skills; evaluate information, using it to plan and develop investigative strategies and to determine solutions to a variety of unpredictable problems; and operate in a range of varied and specific contexts, taking responsibility for the nature and quality of outputs.Generate ideas through the analysis of concepts at an abstract level with a command of specialised skills and the formulation of responses to well- defined and abstract problems; analyse and evaluate information; exercise significant judgement across a broad range of functions; and accept responsibility for determining and achieving personal and/or group outcomes.Critically review, consolidate and extend a systematic and coherent body of knowledge, utilising specialised skills across an area of study; critically evaluate concepts and evidence from a range of sources; transfer and apply diagnostic and creative skills and exercise significant judgement in a range of situations; and accept accountability for determining and achieving personal and/or group outcomes.Display mastery of a complex and specialised area of knowledge and skills, employing advanced skills to conduct research, or advanced technical or professional activity, accepting accountability for related decision- making, including use of supervision.Make a significant and original contribution to a specialised field of inquiry, demonstrating a command of methodological issues and engaging in critical dialogue with peers and accepting full accountability for outcomes.

Setting

 Level 3Level 4Level 5Level 6Level 7Level 8
Operational ContextOperates in predictable and defined contexts that require the use of given techniques and information sources.Operates in a range of varied but predictable contexts that require the use of a specified range of techniques and information sources.Operates in situations of varying complexity and predictability requiring the application of a wide range of techniques and information sources.Operates in complex and unpredictable contexts, requiring selection and application from a range of largely standard techniques and information sources.Operates in complex and unpredictable and/or specialised contexts, requiring selection and application from a wide range of advanced techniques and information sources.Operates in complex and unpredictable and/or specialised contexts at the forefront of knowledge.
Autonomy and responsibility for actionsActs largely under direction or supervision, within defined guidelines. Takes responsibility for initiating and completing tasks and procedures.Acts with limited autonomy, under direction or supervision, within defined guidelines. Takes responsibility for the nature and quality of outputs.Acts with limited supervision and direction within defined guidelines, accepting responsibility for achieving personal and/or group outcomes and/or outputs.Acts with minimal supervision or direction within agreed guidelines, taking responsibility for accessing support and accepting accountability for determining and achieving personal and/or group outcomes.Acts with initiative in decision-making and accessing support within professional or given guidelines, accepting full accountability for outcomes.Acts autonomously and with initiative, often in a professional capacity with responsibility for self and often others.

Knowledge and Understanding

 Level 3Level 4Level 5Level 6Level 7Level 8
Knowledge and understandingHas an understanding of defined areas of the knowledge base. Demonstrates an awareness of current areas of debate in the field of studyHas a broad understanding of the knowledge base and its terminology or discourse. Appreciates that areas of this knowledge base are open to ongoing debate and reformulation.Has detailed knowledge of well- established theories and concepts. Demonstrates an awareness of different ideas, contexts and frameworks and recognises those areas where the knowledge base is most/least secure.Has a systematic understanding of the knowledge base and its inter-relationship with other fields of study. Demonstrates current understanding of some specialist areas in depth.Has a deep and systematic understanding within a specialised field of study and its interrelationship with other relevant disciplines. Demonstrates an understanding of current theoretical and methodological approaches and how these affect the way the knowledge base is interpreted.Works with theoretical/research knowledge at the forefront of the discipline. Demonstrates a comprehensive understanding of techniques and methodologies applicable to the discipline.

Cognitive Skills

 Level 3Level 4Level 5Level 6Level 7Level 8
Conceptualisation and critical thinkingRelates principles and concepts to underlying theoretical frameworks and approaches.Identifies principles and concepts underlying theoretical frameworks and approaches, identifying their strengths and weaknesses.Identifies, analyses and communicates principles and concepts, recognising competing perspectives.Works with ideas at a level of abstraction, arguing from competing perspectives. Identifies the possibility of new concepts within existing knowledge frameworks and approaches.Uses ideas at a high level of abstraction. Develops critical responses to existing theoretical discourses, methodologies or practices and suggests new concepts or approaches.Develops ideas at a high level of abstraction. Develops theoretical discourses, methodologies or practices, critically analysing their development and application.
 Level 3Level 4Level 5Level 6Level 7Level 8
Problem solving, research and enquiryCarries out defined investigative strategies and communicates results effectively in a given format.Identifies a well- defined focus for enquiry, plans and undertakes investigative strategies using a limited and defined range of methods, collects data from a variety of sources, and communicates results effectively in an appropriate format.Undertakes research to provide new information and/or explores new or existing data to identify patterns and relationships. Uses appropriate theoretical models to judge the significance of the data collected, recognising the limitations of the enquiry.Demonstrates confidence and flexibility in identifying and defining complex problems. Identifies, selects and uses investigative strategies and techniques to undertake a critical analysis, evaluating the outcomes.Designs and undertakes substantial investigations to address significant areas of theory and/or practice. Selects appropriate advanced methodological approaches and critically evaluates their effectiveness.Acts independently and with originality in problem solving. Develops or adapts appropriate advanced methodological approaches and critically evaluates their effectiveness.
Synthesis and creativityCollects information to inform a choice of solutions to standard problems in familiar contexts.Collects information from a variety of authoritative sources to inform a choice of solutions to standard problems in familiar contexts.Collects and synthesises information to inform a choice of solutions to problems in unfamiliar contexts.Applies knowledge in unfamiliar contexts, synthesising ideas or information to generate novel solutions. Achieves a body of work or practice that is coherent and resolved.Flexibly and creatively applies knowledge in unfamiliar contexts, synthesises ideas or information in innovative ways, and generates transformative solutions.Synthesises and applies new approaches, in a manner that can contribute to the development of methodology or understanding in that discipline or practice.
 Level 3Level 4Level 5Level 6Level 7Level 8
Analysis and evaluationAnalyses a range of information using pre-defined principles, frameworks or criteria.Judges the reliability of data and information using pre-defined techniques and/or criteria.Analyses a range of information, comparing alternative methods and techniques. Selects appropriate techniques/criteria for evaluation and discriminates between the relative relevance and significance of data/evidence collected.Analyses new, novel and/or abstract data using an appropriate range of established subject-specific techniques. Judges the reliability, validity and significance of evidence to support conclusions and/or recommendations. Suggests reasons for contradictory data/results.Undertakes analysis of complex, incomplete or contradictory evidence/data and judges the appropriateness of the enquiry methodologies used. Recognises and argues for alternative approaches.Undertakes independent analysis or evaluation, managing complexity, incompleteness of data or contradictions in areas of knowledge.
6BU020 Produce Business Artefact

Performance and Practice

 Level 3Level 4Level 5Level 6Level 7Level 8
Adaptation to contextUndertakes a given and clearly defined role.Locates own role in relation to specified and externally defined parameters.Identifies external expectations and adapts own performance accordingly.Identifies external expectations and adapts own performance accordingly.Autonomously adapts performance to multiple contexts.Autonomously adapts performance to contexts requiring professional outputs.
PerformanceUndertakes given performance tasks that may be complex.Undertakes performance tasks that may be complex and non-routine, engaging in self- reflection.Undertakes complex and non-routine performance tasks. Analyses performance of self and others and suggests improvements.Seeks and applies new techniques and processes to own performance and identifies how these might be evaluated.Autonomously implements and evaluates improvements to performance, drawing on innovative or sectoral best practice.Has technical mastery, performs smoothly with precision and effectiveness, can adapt or develop skills and procedures for new situations.
6BU020 Produce Business Artefact
 Level 3Level 4Level 5Level 6Level 7Level 8
Team and organisational workingAdapts own behaviour to meet obligations to others.Works effectively with others and recognises the factors that affect team performance.Interacts effectively within a team, giving and receiving information and ideas and modifying responses where appropriate. Recognises and ameliorates situations likely to lead to conflict.Works effectively within a team, supports or is proactive in leadership, negotiates in a professional context and manages conflict. Proactively seeks to resolve conflict.Works effectively with multiple teams as leader or member. Clarifies tasks and make appropriate use of the capacities of team members, resolving likely conflict situations before they arise.Leads and/or works effectively with often multiple teams in multiple roles. Manages the capacities of members to achieve outcomes, handling conflict with confidence.
Ethical awareness and applicationHas an awareness of the ethical issues in the main areas of study.Demonstrates awareness of ethical issues and is able to discuss these in relation to personal beliefs and values.Is aware of personal responsibility and professional codes of conduct.Is aware of personal responsibility and professional codes of conduct and incorporates this into their practice.Incorporates a critical ethical dimension to their practice, managing the implications of ethical dilemmas. Works proactively with others to formulate solutions.Analyses and manages ethical dilemmas and works pro-actively with others to formulate and implement solutions.
6BU020 Produce Business Artefact

Personal and Enabling Skills

 Level 3Level 4Level 5Level 6Level 7Level 8
Personal evaluation and developmentAssesses own capabilities against given criteria. Engages in guided development activity.Is aware of own capabilities in key areas and engages in development activity through guided self- direction.Assesses own capabilities using justifiable criteria set by self and others, taking the wider needs of the context into account. Uses feedback to adapt own actions to reach a desired aim and reviews impact.Takes responsibility for own learning and development using reflection and feedback to analyse own capabilities, appraises alternatives and plans and implements actions.Uses personal reflection to analyse self and own actions. Makes connections between known and unknown areas, to allow for adaptation and change.Reflects on own and others’ functioning in order to improve practice. Is independent and self-critical as a learner. Guides and supports the learning of others and manages own professional development.
6BU020 Produce Business Artefact
 Level 3Level 4Level 5Level 6Level 7Level 8
Interpersonal and communication skillsUses interpersonal and communication skills to clarify tasks and communicate outcomes in narrowly defined contexts.Uses interpersonal and communication skills to clarify tasks and identify and rectify issues in a range of contexts.Adapts interpersonal and communication skills to a range of situations, audiences and degrees of complexity.Sets criteria for, and is effective in, professional and interpersonal communication in a wide range of situations.Identifies, evaluates and maintains capabilities and qualities to support effective communication in a range of complex and specialised contexts.Displays consultancy skills. Communicates complex or contentious information clearly and effectively to the target audience.
6BU020 Produce Business Artefact

University of Wolverhampton Mark Descriptors

Undergraduate

Marking bandWork demonstrates:
90-100% Exceptionalexceptional originality and/or independent thoughta breadth of knowledge and understanding beyond the taught materialno errorsexceptional problem-solving and/or analytical and/or creativity skills
80-89% Outstandingoutstanding level of originality and/or independent thoughta breadth of knowledge and understanding beyond the taught materialvery few errorsoutstanding problem-solving and/or analytical and/or creativity skills
70-79% Excellentexcellent level of originality and/or independent thoughta breadth of knowledge and understanding beyond the taught materiala few minor errorsexcellent problem-solving and/or analytical and/or creativity skills
60-69% Very goodoriginality and independent thought in the way that material has been presentedvery good breadth of knowledge and understanding that aligns with the key concepts introduced by the taught materiala few minor errorsvery good problem-solving and/or analytical and/or creativity skills
50-59% Goodsome originality and evidence of independent thought in the way that material has been presentedgood breadth of knowledge and understanding that draws on key elements of the taught materialsclear presentation, but with a few errorsgood problem-solving and/or analytical and/or creativity skills
40-49% Sufficientbasic, possibly derivative, presentation of materialsufficient breadth of knowledge and understanding to address the assessment criteria / learning outcomes at a threshold levelsome errors in the worksufficient problem-solving and/or analytical and/or creativity skills
30-39% Insufficientpoor presentation of materialseveral errors in the workinsufficient breadth of knowledge and understanding that misses and/or misunderstands many elements of the taught materialssome assessment criteria / learning outcomes not met at the threshold level
0-29% Poorvery poor presentation of material for assessmentmultiple errors in the workpoor breadth of knowledge and understanding that fails to draw upon most elements of the taught materialsmajority, or all, assessment criteria / learning outcomes not met at the threshold level
6BU020 Produce Business Artefact

Postgraduate

Marking bandWork demonstrates:
90-100% Outstandingoutstanding originality and/or independent thought that could be considered for dissemination to the broader discipline (e.g. through publication in a journal)engagement in a focused academic debate, which presents a range of evidence underpinning a deep understanding of all the issues studiedchallenges to current theory and/or practiceno errorsoutstanding problem-solving and/or analytical and/or creativity skills
80-89% Excellentexcellent level of originality and/or independent thought with the potential for dissemination to the broader disciplineengagement in an academic debate which presents clear evidence of a considered understanding of the professional issues studied, the approach adopted and the position takenenhancements to current theory and/or practicevery few errorsexcellent problem-solving and/or analytical and/or creativity skills
70-79% Very goodanalysis and critique of concepts, models of key authors, rival theories, and major debates together with some evidence of synthesisthe complexity of the context in which the work is situateddiffering perspectives and interpretationsa few minor errorsvery good problem-solving and/or analytical and/or creativity skills
60-69% Goodcapacity to express views based on sound argument and solid evidence in an articulate and concise wayeffective engagement in a critical dialogue relating to professional practicewillingness to question and to explore issues and to synthesise theoretical perspectives and practical applicationa few minor errorsgood problem-solving and/or analytical and/or creativity skills
50-59% Sufficientevidence of engagement with pertinent issuespresentation of key authors and debatesevidence of suitable basic readingclear presentation, but requiring stronger presentation of synthesis or evaluationsufficient problem-solving and/or analytical and/or creativity skills
40-49% Insufficientlittle evidence of an ability to apply the principles of the module to a wider contextan overly descriptive account demonstrating only minimal interpretation, and very limited evidence of analysis, synthesis or evaluationlack of counterarguments and/or alternative frames of referenceinsufficient problem-solving and/or analytical and/or creativity skills
0-39% Poorfundamental misconceptions of the contentlittle or no understanding of relevant theory and/or practiceno evidence of independent thought or criticalitya descriptive form of presentation
6BU020 Produce Business Artefact

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