THE101 Introduction To Hospitality And Tourism :
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| ASSESSMENT BRIEF | |
| Subject Code and Title | THE101 Introduction to Hospitality, Tourism & Event |
| Assessment | Assessment 1: Case Study Report |
| Individual/Group | Individual |
| Length | 1500 words (+/- 10%) |
| Learning Outcomes | Outline the foundation and history of the tourism, hospitality and events industries and the influence on today’s product offerings.Describe the scope, characteristics and diversity of the tourism, hospitality and events industries and how they interplay.Examine the various environmental, economic and socio-cultural impacts often associated within the tourism, hospitality, and events industries. |
| Submission | By 11:55pm AEST/AEDT Sunday of Module 3 (Week 5) |
| Weighting | 35% |
| Total Marks | 100 marks |
Context:
The tourism, hospitality and event industries encompass a wide range of organisations that operate to meet the needs of consumers in a variety of different ways. While tourism, hospitality and events can be heavily competitive, organisations from industry segments such as airlines, hotels, restaurants & bars, event organisers, cruise providers and tour operators rarely work in isolation, relying on each other to offer quality products and experiences to consumers. In addition, to operate successfully in the future, organisations within tourism, hospitality and events need to keep abreast of consumer profiles & demand, economic fluctuations and environmental concerns, adapting their products & services in response to any changes.
This THE101 Introduction To Hospitality And Tourism assessment will allow students to gain an appreciation of the range and scope of organisations within the tourism, hospitality & events industry, as well as how these sectors interact to support each other. Students will also consider external forces that impact on organisations and consider strategies that organisations devise to react to changes in the marketplace.
Instructions:
Students are required to write a report in which they investigate the relationship between organisations within the tourism, hospitality, and events industries.
Support on report format can be found at: Academic Skills – Report Writing
Students should select one (1) tourism, hospitality or events organisation that currently operates within Australia. The chosen organisation should not operate within the government sector or have been previously researched in a different class. Within the report, students should:
- Provide a brief overview of the history and current operations of your chosen organisation.
- Outline at least two (2) practical examples of how your chosen organisation interacts with other external organisations within the hospitality, tourism, and events industries.
- Identify and describe three current or emerging trends (one socio-cultural, one environmental and one economic) and briefly explain the impact of these trends on the sector your organisation operates within.
- Outline at least two (2) strategies that your organisation has implemented to address the trends highlighted above.
Submission Instructions:
- Students should make significant references to the subject material and substantial wider reading. A minimum of three (3) academic (books & peer-reviewed journal articles) & three (3) other sources (newspaper articles, trade publications, websites, etc.) must be used. These should be referenced in the APA style, both in-text and in a reference list. References to ‘Wikipedia’ or similar unsubstantiated sources will not be accepted.
- Extensions cannot be granted by the lecturer after the submission date. In the event of serious illness or unusual circumstances, a student may apply for Special Consideration in accordance with the rules and regulations governing this application, but it is important that such requests be made as soon as the circumstance is known.
- The report must be submitted through the Assessment section of the subject page in the learning portal. No email or hard copies will be accepted.
Learning Rubric: Assessment 1
| Assessment Attributes | Fail (Unacceptable) | Pass (Functional) | Credit (Proficient) | Distinction (Advanced) | High Distinction (Exceptional) |
| Organisation history & current operations 20% | Chosen organisation does not operate within the tourism, hospitality or event industries. No organisation history or overview of current operations is provided. | Appropriate organisation chosen from within tourism, hospitality or event industries. Brief overview of the history and current operations of the organisation is provided. | Appropriate organisation chosen from within tourism, hospitality or event industries. Brief and clearly written overview of the history and current operations of the organisation is provided. | Appropriate and innovative organisation chosen from within tourism, hospitality, or events industries. A clearly written overview, providing a high level of detail regarding the history and current operations of the organisation is included. | Appropriate and highly innovative organisation chosen from within tourism, hospitality, or event industries. A clearly written overview providing an extremely high level of detail regarding the history and current operations of the organisation is included. |
| Interaction with tourism, hospitality and event industries 20% | No discussion or insufficient discussion of the relationships and interactions with other organisations is provided. . Discussion is not supported by examples. | Limited discussion is provided of the relationship & interactions of the organisation and other organisations within tourism, hospitality and event industries is provided. Two relevant examples identified but not discussed in detail. | Clear discussion of the organisation’s relationship and interactions with other organisations within tourism, hospitality & event industries are provided. Discussion is supported by two relevant examples. | A detailed discussion of the organisation’s relationship and interactions with other organisations within tourism, hospitality & event industries are provided. Discussion is supported by three relevant examples. | A highly detailed discussion of the organisation’s relationship and interactions with other organisations within tourism, hospitality & event industries are provided. Discussion is supported by four high-quality examples. |
| Socio-cultural, environmental and economic trends 20% | Less than three trends discussed, or trends identified are irrelevant to tourism, hospitality, and events industries. Impact of trends not discussed. | One relevant trend for each of the categories (socio-cultural, environmental, and economic) are identified, with limited explanation of each provided. Impact of trends on tourism, hospitality and events industries are discussed, however discussion lacks sufficient detail | One trend for each of the categories (socio-cultural, environmental, and economic) are identified, and explained in sufficient detail. Clear explanation of the impact of trends on tourism, hospitality, and events industries. | One trend for each of the categories (socio-cultural, environmental, andeconomic) is clearly outlined and discussed in detail Impact of trends on tourism, hospitality & events industries clearly discussed with a high level of detail provided. | One trend for each of the categories (socio-cultural, environmental, and economic) is discussed with a high level of detail provided. Innovative trends are identified. Clear and extremely highly detailed discussion of impact of trends on tourism, hospitality and events industries is provided. |
| Strategies to implement trends 20% | Less than two strategies are provided to address trends, information given is unrelated to organisation. | Two strategies are discussed to address trends; however, strategies not clearly linked to organisation or lack detail. Some information provided not relevant to organisation’s current strategies. | Two strategies are discussed to address trends, strategies are linked to organisation and are detailed. Information provided is mostly relevant to the organisation’s current operations. | Two or more strategies are discussed to address trends, strategies directly linked to trends, and are discussed in detail. Information provided is clearly relevant to the organisation’s current operations. | Two or more strategies are discussed to address trends, strategies are expertly linked to trends and are discussed in detail and supported by substantial evidence. Information provided is directly relevant to organisation’s current operations. |
| Correct citation of key resources and evidence 10% | Demonstrates inconsistent use of good quality, credible and relevant resources to support and develop ideas. Less than three academic and three nonacademic sources used. Consistent mistakes when using the APA referencing style. | Demonstrates use of credible and relevant resources to support and develop ideas, but these are not always explicit or well developed. Three academic and three non-academic sources used. Many mistakes in using the APA referencing style. | Demonstrates use of high quality, credible and relevant resources to support and develop ideas. Four academic and four non-academic sources used. Several mistakes in using the APA referencing style. | Demonstrates use of good quality, credible and relevant resources to support and develop arguments and statements. Shows evidence of wide scope for sourcing evidence. Five academic and five non-academic sources used. Minor mistakes in using the APA referencing style. | Demonstrates use of high- quality, credible and relevant resources to support and develop arguments and position statements. Shows evidence of wide scope for sourcing evidence. Six academic and six non- academic sources used. No mistakes in using the APA referencing style. |
| Structure Format and presentation 10 % | Discussion points do not flow smoothly or logically, no connection between ideas is evident. Paragraphs not used or lack structure. Many spelling mistakes and/or grammatical errors. Report format not used. | Minimal structure evident, however, discussion points loosely connected. Limited use of paragraphs. Several spelling mistakes and/or grammatical errors. Inconsistent report format used. | Sound structure evident with some discussion points presented in a logical order. Paragraph structure is used throughout. A couple of spelling mistakes and/or grammatical errors. Report format used. | Good structure evident with most discussion points presented in a clear and logical order. All paragraphs are well organised. Minimal spelling mistakes and/or grammatical errors. Report format used. | Excellent structure evident with all discussion points presented in a clear and logical order. Paragraphs are well defined and organised to a high quality. No spelling mistakes or grammatical errors. Professional standard of report format. |
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