Finance and Management

MKT5961 Product Research Assessment

28 April 2023 15:35 PM | UPDATED 12 months ago

MKT5961 Product Research Assessment :

MKT5961 Product Research Assessment
MKT5961 Product Research Assessment

MKT5961 Global Marketing

Trimester 1, 2023

Unit Assessment Details

Task and Details Individual or Group Weighting Unit learning outcomes that this assessment task related to Assessment due date
Product Research AssignmentIndividual30%ULO 1, 2, 3Week 3
Class Presentation on Global Marketing PlanIndividual20%ULO 3, 4Week 5
Written Report on Global Marketing PlanIndividual50%ULO 3, 4Week 6

Assessment Task 1: Product Research Assignment

Assessment type:                            Individual

Weighting:                                         30%

Learning Outcomes Assessed:    ULO 1, 2, 3

Due Date:                                            Sunday, 2 April 2023 11:59 pm (AEST)

Word Limit:                                        2,000 words

Submission:                      

All assignments should be submitted online through the MKT5961 Moodle site. All reports will be checked by Turnitin to compare the report to other sources and will provide students and lecturers with a similarity score for the report.

Assessment details:

You are part of the Senior Management Team for an Australian or Foreign company specialising in a product. Your organisation is about to expand into a new country from the one you are based. You will be provided with a list of countries and products to choose. Please note the country you examine cannot be a country that you are from. For example, if you are from Sri Lanka, you cannot choose an expansion to Sri Lanka.

In this assessment task, you will research and discuss the following:

  • The country/region specific factors that your team will be taking into account; the industry specific factors that need to be taken into account; the cultural factors that need attention in the expansion project. You might want to cover issues such as legal/regulatory, political risk, cultural nuances, entry/importation policies and procedures, competitive nature of industry, suppliers/channels of entry, tariffs/taxes etc.
  • Conduct research on product you are about to enter the foreign market
  • Identify the opportunities for the product to enter the foreign market


Assessment Task 2: Class presentation on Global marketing plan

Assessment type:                            Individual

Weighting:                                         20%

Learning Outcomes Assessed:    ULO 3, 4

Due Date:                                            Sunday 16 April 2022 11:59 pm (AEST)

Word Limit:                                        N/A

Submission:

A presentation should be made during the class in week 5. Slides for the presentation should be submitted online through the MKT5961 Moodle site.

PowerPoint slides:                          8 – 10 slides

Presentation duration:                  10 – 15 minutes

Assessment details:

Using your findings from Assessment Task 1, you are required to develop a global marketing plan for your assigned country and product. This class presentation requires students investigate, analyse and synthesise complex information relating to a global marketplace scenario. They will need to justify their approach to their marketing plan to their peers.

Your presentation should cover, but not limited to, the following points:

  • Country analysis
  • Economic analysis
  • Product analysis
  • Market audit and competitive market analysis
  • Preliminary global marketing plan: local partners, mode of entry, positioning, marketing mix, methods to manage, measure and control the global marketing effort


Assessment Task 3: Written Report on Global Marketing Plan

Assessment type:                            Individual

Weighting:                                         50%

Learning Outcomes Assessed:    ULO 3, 4

Due Date:                                            Sunday 24 April 2023 11:59 pm (AEST)

Word Limit:                                        3,000 words

Submission:

All assignments should be submitted online through the MKT5961 Moodle site. All reports will be checked by Turnitin to compare the report to other sources and will provide students and lecturers with a similarity score for the report.

Assessment details:

Students will prepare a detailed report of their global marketing pan based on the preliminary plan presented in Assessment Task 2. In doing so, students will apply their technical and communication skills to design, evaluate and implement a successful global marketing plan.

The Global marketing plan should discuss in detail all key points presented in Assessment Task 2. Do not repeat information being discussed in Assessment Task 1. Where it is needed, a summary of country/product discussion is required.

Suggested report structure

Coversheet

Executive summary

Introduction

Situational analysis in short

SWOT analysis

Objectives

Global Marketing strategy

Global marketing mix strategy

Planning budget

Implementation and control

References

Appendices

List of companies

ANZ Banking Group Alinta Gas Amcor Angus and Robertson Arnott’s Biscuits BHP Group Billabong Commonwealth Bank of Australia Cotton On CSL Limited Darrell Lea Foxtel Harvey NormanJetstar King Living Macquarie Group National Australia Bank Office Works Red Rooster Rio Tinto Slater and Gordon Tarocash Wesfarmers Westpac Banking Group Woodside Petroleum Woolworths Group

List of countries

Algeria Australia Bahrain Bangladesh Bhutan Brunei Cambodia China Cyprus Egypt Fiji Hong Kong SAR, China India Indonesia Iran Iraq Israel  Japan Jordan Kuwait Laos Lebanon Libya Macau SAR, China Malaysia Maldives Mongolia Morocco Myanmar Nepal New Zealand North Korea Oman Pakistan  Papua New Guinea Philippines Qatar Saudi Arabia Singapore South Korea Sri Lanka Sudan Taiwan Thailand Tunisia Turkey United Arab Emirates Vietnam Yemen  

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