MKT5961 Product Research Assessment :
MKT5961 Global Marketing
Trimester 1, 2023
Unit Assessment Details
| Task and Details | Individual or Group | Weighting | Unit learning outcomes that this assessment task related to | Assessment due date |
| Product Research Assignment | Individual | 30% | ULO 1, 2, 3 | Week 3 |
| Class Presentation on Global Marketing Plan | Individual | 20% | ULO 3, 4 | Week 5 |
| Written Report on Global Marketing Plan | Individual | 50% | ULO 3, 4 | Week 6 |
Assessment Task 1: Product Research Assignment
Assessment type: Individual
Weighting: 30%
Learning Outcomes Assessed: ULO 1, 2, 3
Due Date: Sunday, 2 April 2023 11:59 pm (AEST)
Word Limit: 2,000 words
Submission:
All assignments should be submitted online through the MKT5961 Moodle site. All reports will be checked by Turnitin to compare the report to other sources and will provide students and lecturers with a similarity score for the report.
Assessment details:
You are part of the Senior Management Team for an Australian or Foreign company specialising in a product. Your organisation is about to expand into a new country from the one you are based. You will be provided with a list of countries and products to choose. Please note the country you examine cannot be a country that you are from. For example, if you are from Sri Lanka, you cannot choose an expansion to Sri Lanka.
In this assessment task, you will research and discuss the following:
- The country/region specific factors that your team will be taking into account; the industry specific factors that need to be taken into account; the cultural factors that need attention in the expansion project. You might want to cover issues such as legal/regulatory, political risk, cultural nuances, entry/importation policies and procedures, competitive nature of industry, suppliers/channels of entry, tariffs/taxes etc.
- Conduct research on product you are about to enter the foreign market
- Identify the opportunities for the product to enter the foreign market
Assessment Task 2: Class presentation on Global marketing plan
Assessment type: Individual
Weighting: 20%
Learning Outcomes Assessed: ULO 3, 4
Due Date: Sunday 16 April 2022 11:59 pm (AEST)
Word Limit: N/A
Submission:
A presentation should be made during the class in week 5. Slides for the presentation should be submitted online through the MKT5961 Moodle site.
PowerPoint slides: 8 – 10 slides
Presentation duration: 10 – 15 minutes
Assessment details:
Using your findings from Assessment Task 1, you are required to develop a global marketing plan for your assigned country and product. This class presentation requires students investigate, analyse and synthesise complex information relating to a global marketplace scenario. They will need to justify their approach to their marketing plan to their peers.
Your presentation should cover, but not limited to, the following points:
- Country analysis
- Economic analysis
- Product analysis
- Market audit and competitive market analysis
- Preliminary global marketing plan: local partners, mode of entry, positioning, marketing mix, methods to manage, measure and control the global marketing effort
Assessment Task 3: Written Report on Global Marketing Plan
Assessment type: Individual
Weighting: 50%
Learning Outcomes Assessed: ULO 3, 4
Due Date: Sunday 24 April 2023 11:59 pm (AEST)
Word Limit: 3,000 words
Submission:
All assignments should be submitted online through the MKT5961 Moodle site. All reports will be checked by Turnitin to compare the report to other sources and will provide students and lecturers with a similarity score for the report.
Assessment details:
Students will prepare a detailed report of their global marketing pan based on the preliminary plan presented in Assessment Task 2. In doing so, students will apply their technical and communication skills to design, evaluate and implement a successful global marketing plan.
The Global marketing plan should discuss in detail all key points presented in Assessment Task 2. Do not repeat information being discussed in Assessment Task 1. Where it is needed, a summary of country/product discussion is required.
Suggested report structure
Coversheet
Executive summary
Introduction
Situational analysis in short
SWOT analysis
Objectives
Global Marketing strategy
Global marketing mix strategy
Planning budget
Implementation and control
References
Appendices
List of companies
| ANZ Banking Group Alinta Gas Amcor Angus and Robertson Arnott’s Biscuits BHP Group Billabong Commonwealth Bank of Australia Cotton On CSL Limited Darrell Lea Foxtel Harvey Norman | Jetstar King Living Macquarie Group National Australia Bank Office Works Red Rooster Rio Tinto Slater and Gordon Tarocash Wesfarmers Westpac Banking Group Woodside Petroleum Woolworths Group |
List of countries
| Algeria Australia Bahrain Bangladesh Bhutan Brunei Cambodia China Cyprus Egypt Fiji Hong Kong SAR, China India Indonesia Iran Iraq Israel | Japan Jordan Kuwait Laos Lebanon Libya Macau SAR, China Malaysia Maldives Mongolia Morocco Myanmar Nepal New Zealand North Korea Oman Pakistan | Papua New Guinea Philippines Qatar Saudi Arabia Singapore South Korea Sri Lanka Sudan Taiwan Thailand Tunisia Turkey United Arab Emirates Vietnam Yemen |
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