Finance and Management

Market Research And Consumer Profiling

16 April 2023 10:41 AM | UPDATED 1 year ago

Market Research And Consumer Profiling :

For solution: +610482078788



 Market Research And Consumer Profiling
Market Research And Consumer Profiling


Programme TitleBA FdA/ Business Enterprise
Module TitleMarket Research and Consumer Profiling
Module Code2140
ASSIGNMENT TITLEMarket research and Consumer Behaviour
LecturersSarbjit Kaur Dulai
W/C Hand Out Date13.02.23
Due DateBy 17.00 on 20.4.2023
Feedback Post Date22.5.2023
Essay/Report FormatFormal Report
Assignment Word Count 1500 Words
Submission Formate-SubmissionIndividual


  • You are tasked to examine the importance of market research in a business-to-customer (B2C) setting and explain consumer behaviour.


  • Examine the changing nature of a business environment.
  • Explain the value of gathering market research from a B2C perspective.
  • Examine qualitative and quantitative research methods.
  • Explain consumer behaviour.
  • Focus on attention to detail, quality of work and overall academic standard
  • For additional guidance on this assignment, please access the assignment vodcast available on  Canvas.

1.Provide an introduction to the topic area. This should outline the contents of the report and provide an overview of what will be discussed.5%
2.Examine the changing nature of the business environment and examine TWO factors from the PESTEL analysis ONE being SOCIOLOGICAL.20%
3.Explain the value of gathering market research from a business to customer perspective.20%
4.Examine qualitative and quantitative research methods. Provide ONE example of each method and explain its benefits and limitations in the role of gathering market research.20%
5.Explain consumer behaviour and factors that influence the buying/decision making process.20%
6.Provide a conclusion to summarise the findings of the report.5%
7.Use Harvard referencing guide 22/23. Ensure to use credible sources to support your work. Reference in the body of the text in addition to providing a full reference list. Provide a clear and logical structure to the report to comply with CASE/UCB guidelines.10%



  • Explain the types and roles of marketing research which are critical for businesses.
  • Examine how research can be used by businesses to better understand their consumers and their behaviour.


  • The skills outcomes to be developed by completing this assignment can be found here.


Teamwork and ITS AssessmentShould this assignment require you to work as part of a team, you will receive an individual grade based upon your performance as well as personalised feedback. The module leader will explain how your individual grade and feedback will be determined.
Importance of Word Count and Presentation TimingsAssignment word counts and presentation timings should always be observed. Ignoring a word count increases significantly the risk of your work losing marks because it lacked focus and clarity.  Students will be required to state their word count on all submissions. A 10% leeway will be allowed – so the maximum a student should submit will be the word count + 10%. The word count will exclude:   The title pageThe contents pageModels, graphs, data tables and other exhibited figures or images Lists of referencesAppendices (these should be kept to a minimum) In addition, timings must be observed for assessed presentations for the same reasons. 
Cut-off date for late work
Grading criteria
Extenuating Circumstances
UCB Referencing Guide
Access the Assignment Life Cycle


Also visit:

For solution: +610482078788