Market Research And Consumer Profiling

Market Research And Consumer Profiling :

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2022/23 ASSIGNMENT REMIT – DOCUMENT UPLOAD

Programme Title	BA FdA/ Business Enterprise
Module Title	Market Research and Consumer Profiling
Module Code	2140
ASSIGNMENT TITLE	Market research and Consumer Behaviour
Level	4
Weighting	50%
Lecturers	Sarbjit Kaur Dulai
W/C Hand Out Date	13.02.23
Due Date	By 17.00 on 20.4.2023
Feedback Post Date	22.5.2023
ASSIGNMENT FORMAT	FILE UPLOAD (DOCUMENT)
Essay/Report Format	Formal Report
Assignment Word Count	1500 Words
Submission Format	e-Submission	Individual

ASSIGNMENT TASK:

• You are tasked to examine the importance of market research in a business-to-customer (B2C) setting and explain consumer behaviour.

TASK GUIDANCE:

• Examine the changing nature of a business environment.
• Explain the value of gathering market research from a B2C perspective.
• Examine qualitative and quantitative research methods.
• Explain consumer behaviour.
• Focus on attention to detail, quality of work and overall academic standard
• For additional guidance on this assignment, please access the assignment vodcast available on  Canvas.
  
  
  

1.	Provide an introduction to the topic area. This should outline the contents of the report and provide an overview of what will be discussed.	5%
2.	Examine the changing nature of the business environment and examine TWO factors from the PESTEL analysis ONE being SOCIOLOGICAL.	20%
3.	Explain the value of gathering market research from a business to customer perspective.	20%
4.	Examine qualitative and quantitative research methods. Provide ONE example of each method and explain its benefits and limitations in the role of gathering market research.	20%
5.	Explain consumer behaviour and factors that influence the buying/decision making process.	20%
6.	Provide a conclusion to summarise the findings of the report.	5%
7.	Use Harvard referencing guide 22/23. Ensure to use credible sources to support your work. Reference in the body of the text in addition to providing a full reference list. Provide a clear and logical structure to the report to comply with CASE/UCB guidelines.	10%

E-SUBMISSION GUIDANCE:

• This assignment will require you to submit your work by uploading a document in Word or PDF format to Canvas. Please follow this online guide on document submissions and contact the DICE team on [email protected] if you need any further support.
  
  

LEARNING OUTCOMES:

• Explain the types and roles of marketing research which are critical for businesses.
• Examine how research can be used by businesses to better understand their consumers and their behaviour.

SKILLS OUTCOMES:

• The skills outcomes to be developed by completing this assignment can be found here.

GENERAL ASSIGNMENT GUIDANCE:

Teamwork and ITS Assessment	Should this assignment require you to work as part of a team, you will receive an individual grade based upon your performance as well as personalised feedback. The module leader will explain how your individual grade and feedback will be determined.
Importance of Word Count and Presentation Timings	Assignment word counts and presentation timings should always be observed. Ignoring a word count increases significantly the risk of your work losing marks because it lacked focus and clarity.  Students will be required to state their word count on all submissions. A 10% leeway will be allowed – so the maximum a student should submit will be the word count + 10%. The word count will exclude:   The title pageThe contents pageModels, graphs, data tables and other exhibited figures or images Lists of referencesAppendices (these should be kept to a minimum) In addition, timings must be observed for assessed presentations for the same reasons.
E-submission	http://www.ucb.ac.uk/handbook/academic-matters/assessment-issues.aspx
Cut-off date for late work	http://www.ucb.ac.uk/handbook/academic-matters/assessment-issues.aspx
Grading criteria	http://www.ucb.ac.uk/handbook/academic-matters/assessments-fairness-and-marking.aspx
Plagiarism	http://www.ucb.ac.uk/handbook/academic-matters/plagiarism.aspx
Extenuating Circumstances	http://www.ucb.ac.uk/handbook/academic-matters/assessments-if-things-go-wrong.aspx
UCB Referencing Guide	https://portal.ucb.ac.uk/download/referencing/referencing-guide.pdf
Access the Assignment Life Cycle	https://ucbirmingham.instructure.com/courses/26756

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