Finance and Management

Business Enterprise And Marketing Management

21 April 2023 13:00 PM | UPDATED 1 year ago

Business Enterprise And Marketing Management :

Business Enterprise And Marketing Management
Business Enterprise And Marketing Management


Programme TitleBA Business Enterprise & Marketing Management
Module TitlePlanning for Professional Development
Module Code1499
ASSIGNMENT TITLEPersonal Development Portfolio
LecturersCraig Hopkins
W/C Hand Out Date10/10/2022
Due DateBy 17:00 on16/01/2023
Feedback Post Date14/02/2023
Essay/Report FormatOther (please state in “Assignment Task” below)
Assignment Word Count 1000 words plus personal development documents
Submission Formate-SubmissionIndividual


Create a Personal Development Portfolio to cover the following:

  • Assess your current employability skills, attributes and experiences to date; to produce a personal statement that helps sell you to employers.
  • Reflect on ONE work experience using a reflective cycle model 
  • Examine ONE industry/sector in terms of the graduate career opportunities and the skills and experiences needed for such careers;
  • Develop your CV to present your key skills, experiences and attributes
  • Conduct a Skills Audit of yourself against the base skills and provide some additional industry specific skills as identified in Task (c). This should be supported where possible with evidence in the Appendix.
  • Complete a Personal Development Action Plan with SMART targets within the short (next 12 months) to medium term (3 – 5 years).

There will be a template provided which will give instructions on how to complete supplementing
frameworks and evidence within the portfolio.


Please use the portfolio template provided which will provide you with further information on what
is needed to complete the portfolio. Within your portfolio, you must include: –

Part A – Personal Statement
You will conduct a brief assessment of your own graduate attributes and transferrable skills at the
time of undertaking the module. This can be written in the first person, but please keep to academic
standards and presented in the university’s specified standard as much as possible. (250 words)

Part B – Work Experience (Reflective Cycle)

You will provide a brief reflective summary of your work experience to date and the skills you have gained through this. Make use of appropriate reflective and learning theory learnt in the class such as perhaps Kolb or Gibbs to demonstrate how these skills were developed.

Part C – Industry Sector Analysis
You will conduct a brief examination of an industry sector to identify a range of jobs and career
opportunities within a chosen field of employment and the skills required of potential recruits. This
is to be written to academic standard and presented in the university’s specified standard. (750

Part D – Curriculum Vitae (C.V.) Development
This section will include two C.V.s, the first will be your current most recent C.V. as it is. The second one will be a reviewed version of your C.V. (this could be reviewed by Hired@UCB etc.) and then a newly developed C.V. should be included. There should be a small paragraph explaining what changes you made and why.  

Part E – Skills Audit
You will conduct a skills audit and rate your confidence in the base skills and provide some additional industry specific skills. You will be expected to provide examples to (linked to evidence in the appendices) and then explain how you will develop these skills.

Part F – Personal Development Action Plan

You will complete a Personal Development Action Plan where you will identify objectives and goals (linked to your skills audit) which will follow the SMART acronym (Specific, Measurable, Achievable, Realistic and Time-based). You will then address how you will achieve these and what the outcome of achieves these will be.

  • Focus on attention to detail, quality of work and overall academic standards.
  • When referencing secondary sources use the Harvard Referencing System a link to the UCB Referencing Guide is below.
  • For additional guidance on this assignment, please access the assignment vodcast available on Canvas.


The following is an indicative marking criterion for your portfolio:

  • Structure of the portfolio, clarity of communication, professionalism and strong supporting appendices: 5%
  • Appropriate and well organised referencing from a variety of sources: 10%
  • Part A (Personal Statement): 15%
  • Part B (Work Experience – Reflective Cycle): 10%
  • Part C (Industry Sector Analysis) 20%
  • The remaining sections of the portfolio which include your curriculum vitae development, an individual skills audit and a personal development plan: 40%



  1. To investigate and understand career opportunities in the sector related to your programme of study.
  2. To produce an effective Personal/Professional Development Plan which demonstrates ongoing development and actions to enhance industry knowledge and business-ready skills.


Vocabulary knowledge

  • Can use vocabulary accurately and appropriately
  • Can use some subject-specific language and terminology accurately 

Use of sources

  • Can make some use of sources  
  • Can use reading lists to find key materials for assignments 
  • Can describe ideas from key texts in both written and spoken assignments  
  • Can use sources, but tends towards using sources to make rather than support points – ideas not really integrated  
  • Can quote effectively following UCB standards
  • Can use some paraphrase, but with mixed success 

Critical writing skills

  • Can write in an appropriate academic style for level of study 
  • Can offer some basic comparison/ contrast of ideas used  
  • Quality of sources not always considered or expressed  

Critical reading skills

  • Can identify additional useful sources on top of the reading lists, although not always considering the suitability or quality of the sources  
  • Information chosen from the sources is not always relevant to the task being worked on  
  • Range of sources is a little limited – tends towards one main source type  


Teamwork and ITS AssessmentShould this assignment require you to work as part of a team, you will receive an individual grade based upon your performance as well as personalised feedback. The module leader will explain how your individual grade and feedback will be determined.
Importance of Word Count and Presentation TimingsAssignment word counts and presentation timings should always be observed. Ignoring a word count increases significantly the risk of your work losing marks because it lacked focus and clarity.  Students will be required to state their word count on all submissions. A 10% leeway will be allowed – so the maximum a student should submit will be the word count + 10%. The word count will exclude:   The title pageThe contents pageModels, graphs, data tables and other exhibited figures or images Lists of referencesAppendices (these should be kept to a minimum) In addition, timings must be observed for assessed presentations for the same reasons. 
Cut-off date for late work
Grading criteria
Extenuating Circumstances
UCB Referencing Guide
Access the Assignment Life Cycle
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