BIT108 Foundations Of Business Assessment :
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Subject Name: | Foundations of Business |
Subject Code: | BIT108 |
Assignment title/Item: | Case Study Analysis – Individual Assessment |
Word Count Limit: | 1000 words |
Weighting: | 10% |
Semester/Year | 2, 2022 |
Lecturer | Dr. Fahri Benli |
Aim: This case study analysis aims to develop students understanding and application of theories of key management concepts and business practices in an international context. The analysis of a case study allows students to apply their knowledge. |
Assessment brief: Analyse an IT business case study, addressing issues in innovation and entrepreneurship that impact on society and/or the environment. Choose an IT business (Domestic or Global) as a base to explore the theories, principles and concepts of economics, and global business. Develop a detailed analysis of the case study, covering the following: Background on the IT businessIdentify and explain the key aspects of the case study, with respect to two (2) new products or services the IT business has introduced recently.Based on your understanding of the theories, make two (2) recommendations for further global business development of the organisation studied (minimum of two linked to the identified principles and theories). |
Submission: All assignments must be written in report format, with a correctly formatted cover page and submitted through Moodle. You are required to include: Cover page (including the statement of originality)Executive SummaryTable of ContentsIntroductionA brief description of your chosen business supported by reference(s)(e.g., size, products / services offered, business location).Main discussion (minimum of two new products or services)Use paragraphs and include headingsBrief overview of the principle / theory supported by academic literatureOutline how the principle / theory / concept applies to the chosen business as identified in the case study, supported by literatureConclusionRecommendations |
o Minimum of two linked to the main discussion supported by academic literature Reference list (Harvard style) o Include a minimum of five credible literature sources in your text (in-text references) and the reference list (e.g., company website, books, journal articles, government sites or marketing magazines). |
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