6MK014 The Marketing Consultant :
Faculty of Arts, Business & Social Sciences – 6MK014 The Marketing Consultant Assessment Brief – 2022/ 23 – (Biratnagar International College Pvt Ltd)
| Module code and title | The Marketing Consultant (6MK014) |
| Module leader | Dr Imran Khan |
| Diet | 1st sit |
| Assessment type | Individual Report |
| Submission date | Monday 08/05/2023 by 14:00 |
| Submission method | Canvas upload |
| Assessment limits | 3000 words |
| Assessment weighting | 100% |
| Assessment brief (if appropriate, please refer to module assessment briefing document) |
| Overview: You need to produce a report which is based on practical tasks integral to this assignment: Create an optimised personal digital profile for yourself sufficient to apply for a job of your choice. This must include a number of social media profiles based on your justifications and one compulsory optimised blog post. Individual Assessment Report structure: SECTION 1: Analysis – 50 marks: 1. You must conduct a Search and social media Marketing analysis for the key skills and attributes that are desired by potential employers, in an area where you would like to work (10 Marks). 2. This should include the keywords for main industry specific skills (10 Marks). 3. You should include the analysis of key influencers who are leading the industry and have a large following (10 Marks). 4. For the top three competitors you should conduct a thorough evaluation (10 Marks): 5. Based on your analysis of the job industry develop your personal benchmarks that you would like to attain within the given time and set up monitoring processes i.e. personal SWOT analysis and PESTLE analysis (10 Marks). SECTION 2: Plan (At least five references) – 25 marks: Based on your analysis: 1. You must produce a search and social media strategy for the next 3 months. A practical marketing plan that identifies you as an individual who is looking for to establish a career in this field and therefore become a recognisable “brand” (15 Marks). 2. Map out your target audience and how you will target networks and groups to channel your overall communications (10 Marks). SECTION 3: Practical plan implementation – 25 marks: www.wordpress.com which allows you to install and customise a WordPress blog. Please show evidence of amplification (10 Marks). |
Report Aim:
The Marketing Consultant Further Guidance
- Harvard referencing is required for this assessment. This includes Harvard style citations in the main text and full Harvard references in the reference list. You must support your work with appropriate references throughout.
| Assessment Criteria (The actual assessment components for this assignment) | |
| Criteria | Weighting (If applicable) |
| Analysis | 50 |
| Plan | 25 |
| Implementation | 25 |
| Pass mark | Undergraduate 40% |
| Performance descriptors in use; | |
| Return of assessments (Instructions for return / collection of assessments) | Feedback will be within 4 weeks |
| This assessment is testing Module Learning outcomes | Tick if tested here | |
| LO1 | Critically discuss and evaluate the contemporary issues and opportunities within search, social media and freelance marketing. | √ |
| LO2 | Critically examine and analyse the optimisation of social media platforms. | √ |
| LO3 | Examine the role of digital marketing tools and their application within a range of complex business environments. | √ |
| LO4 | Critically evaluate the use of digital marketing tools, strategic processes and their influence to support the implementation of freelance marketing. | √ |
| LO5 | Demonstrate analytical, problem-solving, communication, planning and management skills using digital marketing tools | √ |
Additional information for students
The University’s Learning Information Services have produced a series of guides covering a range of topics to support your studies, and develop your academic skills including a guide to academic referencing http://www.wlv.ac.uk/lib/skills_for_learning/study_guides.aspx
Your module guide and course handbook contain additional and important information regarding;
Whilst many modules require referencing in accordance with the Harvard Referencing convention, some modules – for example those within the School of Law – require Oxford Referencing. Please familiarise yourself with the requirements of your module.
* Further information regarding these and other policies can be accessed through your student portal on wlv.ac.uk.
Always keep a copy of your work and a file of working papers
The requirement to keep a file of working papers is important. There may be circumstances where it is difficult to arrive at a mark for your work. If this is the case, you may be asked to submit your file and possibly meet with your tutor to answer questions on your submission.
When you submit your work you will be required to sign an important declaration confirming that:
The following information is important when:
Module Learning Outcomes
Module Learning Outcomes are specific to this module, and are set when the module was validated.
Assessment Criteria
The module Learning Outcomes tested by this assignment, and precise criteria against which your work will be marked are outlined in your assessment brief.
Performance Descriptors
Performance descriptors indicate how marks will be arrived at against each of the assessment criteria. The descriptors indicate the likely characteristics of work that is marked within the percentage bands indicated.
To help you further:
- Re-sit opportunities are available for students who are unable to take the first sit opportunity, or who need to re take any component.
- http://www.wlv.ac.uk/lib/skills_for_learning/study_guides.aspx
FABSS Generic Assessment Performance Descriptors
Based on – University Performance Descriptors (updated September 2015)
Note that these are generic descriptors that apply mainly, though not exclusively, to written academic work. The relevant performance descriptors for the appropriate level (as below) should appear in the module guide.
Any further module-specific assessment criteria, such as number of words, should be clearly stated in the assignment brief.
The pass rate at levels 3 -6 = 40%
| Level 6 (Graduate level) | |
| 90-100% | Exceptional level of analysis, showing deep critical engagement with a comprehensive range of contextual material. Demonstration of independent thought resulting in highly original or creative responses to the assignment. Provision of clear evidence of understanding of current scholarship and research based on an extensive range of relevant sources. Extreme clarity of structure demonstrating complete focus of argument. No obvious errors in referencing or grammar or syntax as appropriate. |
| 80-89% | Excellent links between relevant ideas, theories and practice. Evidence of clearly independent scholarship and the ability to engage critically and analytically with a wide range of contextually relevant resource material. Demonstration of original insights, supported by extremely well structured overall argument. Very few errors in referencing or grammar or syntax as appropriate. |
| 70-79% | Very good links between a range of different ideas and theories. Places issues in a wider context. Evidence of clear understanding of a range of relevant theories and application of these appropriately. Independent ideas, well argued and supported. Few errors in referencing or grammar or syntax as appropriate. |
| 60-69% | Clear links between theory and practice. Good coverage of assignment issues. Full understanding of core issues. Evidenced level of understanding of appropriate theory and concepts. Some small repeated errors in referencing or grammar or syntax as appropriate |
| 50-59% | Identifies main issues and relevant theory. Coverage of most of assignment issues. Competent application of relevant theory and states obvious links to practice. Some repeated errors in referencing or grammar or syntax as appropriate. |
| 40-49% 40% Pass mark | Demonstration that the learning outcomes have been met. Makes few links between theory and practice. Answers question in a very basic way. Describes relevant theory accurately, and some relevant ideas offered. Limited coherence of structure. |
| 30-39% Compensatable Fail | Some learning outcomes and / or assessment criteria not met. Inadequate content with issues not addressed; insufficient evidence of understanding of relevant theory and concepts and only partial understanding shown. Very limited application of theory. Use of extensive quoted passages is evident. Evidence of sufficient grasp of learning outcomes to suggest that the student will be able to retrieve the module on resubmission. |
| 20-29% Fail | No learning outcomes fully met. No demonstration of adequate knowledge or understanding of key concepts or theories. There is no recognition of the complexity of the subject. |
| 10-19% Fail | Little attempt to engage with assignment brief and has not met learning outcomes. Inadequate demonstration of knowledge or understanding of key concepts, theories or practice. |
| 0-9% Fail | No real attempt to address the assignment brief or learning outcomes. |
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