In the midst of the COVID-19 pandemic, when most restaurants were struggling to stay afloat, one brand was quietly carving out a niche for itself in the health-conscious fast casual space. Farmside Kitchen, a concept born in 2021, has managed to not only survive but thrive in the post-pandemic landscape, riding the wave of consumer demand for better-for-you options that don't skimp on flavor.
What this really means is that Farmside Kitchen has tapped into a growing trend that shows no signs of slowing down. As QSR Magazine reports, the health and wellness movement has reemerged as a dominant force in the restaurant industry, with consumers seeking out options that cater to their desire for nutritious, sustainable and convenient meals.
Bowls and Beyond
At the heart of Farmside Kitchen's offering are its signature Farmbowls - a customizable blend of grains, proteins and vegetables that the brand sources locally whenever possible. But the menu extends beyond just bowls, with items like avocado toast, grilled cheese and even cookies rounding out the better-for-you selections.
As QSR Magazine noted in a previous profile, Farmside Kitchen's founders Meg Schiffman and Ben Protheroe are aiming to position the brand as the "American CAVA or Chipotle" - a fast casual concept that taps into the demand for wholesome, craveable flavors. And the numbers suggest they're well on their way, with the original Durham, North Carolina location posting a $3.7 million average unit volume in 2025.
The Bigger Picture
The success of Farmside Kitchen speaks to a broader shift happening in the restaurant industry. As QSR Magazine has reported, operators are increasingly focusing on building menus that balance health, flavor and convenience - a formula that appears to be paying dividends for Farmside Kitchen.
But the brand's rise also underscores the power of tapping into emerging consumer trends, even in the face of unprecedented challenges. By positioning itself as a purveyor of "everyday" healthy eating, Farmside Kitchen has carved out a unique space in a crowded market - and it's a strategy that other brands would be wise to emulate as they navigate the post-pandemic landscape.