SITXMPR007 Develop and implement marketing strategies :
|Assessment Task 4
|Term / Year
|Unit of Competency
|SITXMPR007 Develop and implement marketing strategies
|Student Declaration: I declare that the work submitted is my own and has not been copied or plagiarised from any person or source.
|Signature: _________________________ Date: ________________________
|RESULTS (Please Circle)
|Feedback to student:
|*If Student is Not Satisfactory Reassessment Required ☐ Yes ☐ No
|Assessor Declaration: I declare that I have conducted a fair, valid, reliable and flexible assessment with this student, and I have provided appropriate feedback. Signature: ________________________ Date: ______/_______/___________
|Instructions to the Candidates aware of and understand the SCCM’s policy on plagiarism and certify that this assignment is their own work, except where indicated by referencing, and that student have followed the good academic practices noted above.
SITXMPR007 Develop and implement marketing strategies Assessment Information
The assessment tasks for SITXMPR007 Develop and implement marketing strategies are included in this Student Assessment Tasks booklet and outlined in the assessment plan below.
To be assessed as competent for this unit, you must complete all of the assessment tasks satisfactorily.
Implement marketing Assessment Plan
|1. Written questions
|You must correctly answer all questions.
|2. Marketing Plan Project
|You are required to research and develop a marketing for a case study hotel.
|3. Implement Marketing Plan
|You are required to perform several activities as set out in the Marketing Plan.
|4. Marketing activities evaluation
|You are required to review and evaluate the success of their Marketing Plan and implementation activities.
Please read through this assessment thoroughly before beginning any tasks. Ask your assessor for clarification if you have any questions at all.
When you have read and understood this unit’s assessment tasks, print out the Student Assessment Agreement. Fill it out, sign it, and hand it to your assessor, who will countersign it and then keep it on file.
Keep a copy of all of your work, as the work submitted to your assessor will not be returned to you.
If you do not agree with an assessment decision, you can make an assessment appeal as per your RTO’s assessment appeals process.
You have the right to appeal the outcome of assessment decisions if they feel they have been dealt with unfairly or have other appropriate grounds for an appeal.
Naming electronic documents
It is important that you name the documents that you create for this Assessment Task in a logical manner.
Each should include:
- Course identification code
- Assessment Task number
- Document title (if appropriate)
- Student name
- Date it was created
For example, SITXMPR007 Marketing Plan Joan Smith 20/10/20
You will be provided with the following resources before you begin each Assessment Task.
Assessment Task 2
- Marketing Plan Template
Assessment Task 4
- Evaluation Report Template
Each SITXMPR007 Developing and implement marketing strategies assessment task in this booklet consists of the following:
Assessment Task Cover Sheet
This must be filled out, signed and submitted together with your assessment responses.
If you are submitting hardcopy, the Cover Sheet should be the first page of each task’s submission.
If you are submitting electronically, print out the cover sheet, fill it out and sign it, then scan this and submit the file.
The Assessment Task Cover Sheet will be returned to you with the outcome of the assessment, which will be satisfactory (S) or unsatisfactory (U). If your work has been assessed as being not satisfactory, your assessor will include written feedback in the Assessment Task Cover Sheet giving reasons why. Your assessor will also discuss this verbally with you and provide advice on re-assessment opportunities as per
your RTO’s re-assessment policy.
Depending on the task, this may include
- resubmitting incorrect answers to questions (such as short answer questions and case studies)
- resubmitting part or all of a project, depending on how the error impacts on the total outcome of the task
- redoing a role play after being provided with appropriate feedback about your performance
- being observed a second (or third time) undertaking any tasks/activities that were not satisfactorily completed the first time, after being provided with appropriate feedback.
Assessment Task Information
This gives you:
- a summary of the assessment task
- information on the resources to be used
- submission requirements
- re-submission opportunities if required
Assessment Task Instructions
These give questions to answer or tasks which are to be completed.
Your answers need to be typed up using software as indicated in the SITXMPR007 Developing and implement marketing strategies Assessment Task Instructions.
Copy and paste each task’s instructions into a new document and use this as the basis for your assessment task submission. Include this document’s header and footer.
If you are submitting electronically, give the document a file name that includes the unit identification number, the task number, your name and the date.
This will be used by your assessor to mark your assessment. Read through this as part of your preparation before beginning the assessment task. It will give you a good idea of what your assessor will be looking for when marking your responses.
You are required to review and evaluate the success of their Marketing Plan and implementation activities.
This SITXMPR007 Developing and implement marketing strategies assessment is to be completed in the simulated work environment in the RTO.
- Access to textbooks and other learning materials
- Computer with Microsoft Office and internet access
- Evaluation Report Template
Your assessor will advise you of the due date of these submissions.
- Email with the following files attached:
- Evaluation Report
- Facebook Removal Screen Shot
- Twitter Removal Screen Shot
For your performance to be deemed satisfactory in this assessment task, you must satisfactorily address all of the assessment criteria. If part of this task is not satisfactorily completed, you will be asked to complete further assessment to demonstrate competence.
You will be provided feedback on their performance by the Assessor. The feedback will indicate if you have satisfactorily addressed the requirements of each part of this task.
If any parts of the task are not satisfactorily completed, the assessor will explain why, and provide you written feedback along with guidance on what you must undertake to demonstrate satisfactory performance. Re-assessment attempt(s) will be arranged at a later time and date.
You have the right to appeal the outcome of assessment decisions if you feel that you have been dealt with unfairly or have other appropriate grounds for an appeal.
You are encouraged to consult with the assessor prior to attempting this task if you do not understand any part of this task or if you have any learning issues or needs that may hinder you when attempting any part of the assessment.
Carefully read the following:
|The hotel has now been operational for a year. Thanks to attractive branding and the effective use of social media, the hotel has been booked solidly since it opened. Its Facebook page has a loyal following and its Twitter account has several thousand followers. Brand awareness among the identified target market is high, as several online booking agents have featured the hotel on their websites. Most of the hotel’s bookings are through its website, however. Six months after the opening, the hotel was featured in the local newspaper, and then in a travel magazine. It has developed a good reputation and high visibility quite quickly. The first monthly profit was made in the third month of opening. Three family members work full-time at the hotel and another six work there part-time. Team morale is high, with every team member enjoying their job. The family has had an offer to purchase the hotel for almost double their financial investment in it, but they are not interested in selling it. They are having too much fun. At the most recent monthly family get together there was some discussion about the feedback the hotel has received on their social media sites. Originally, many family members were involved in answering feedback and moderating posts, but there was a lot of trolling following the magazine article, and several people were too offended to continue performing the task. Currently, only the (non-family member) receptionist is game to filter through the posts. The family decided that they would prefer to close down their social media sites and rely on the bookings made through the website.
Complete the following activities:
|Write a Marketing Plan Evaluation Report. You have been asked to write a report for the hotel on the marketing strategies you developed and how effectively they achieved the company’s business goals. Review your Marketing Plan and evaluate it for the following: Consistency with the hotel’s overall marketing directionThe level of exposure it has generated for the hotelTarget market penetrationWhether it proved to be cost effective in terms of financial and human resourcesWhether it was completed within the established timeframe Then recommend at least two changes to the marketing strategy that should be made in response to the family’s requests at the most recent monthly meeting. Use Evaluation Report Template to guide your work
|Close the hotel’s Facebook page To implement the agreed changes to the hotel’s social media presence, you are required to close down the Facebook page you created in Assessment Task 3. When you have removed the page, take a screen shot that verifies this. Save the screen shot as Facebook Removal Screen Shot.
|Open a Twitter account for the hotel To implement the agreed changes to the hotel’s social media presence, you are required to close down the Twitter account you created in Assessment Task 3. When you have closed the account, take a screen shot that verifies this. Save the screen shot as Twitter Removal Screen Shot.
|Send an email to the owners (your assessor). The text of the email should be in grammatically correct English, written in an appropriate (polite, business-like) style. It should summarise the marketing strategy evaluation report and ask for their feedback. The email text should also inform them of the changes you have made to the hotel’s social media presence. Attach the following files to the email: Evaluation ReportFacebook Removal Screen Shot Twitter Removal Screen Shot
|Did the student:
|Evaluate the marketing strategies and activities using the template provided?.
|Make adjustments to the marketing strategy in response to their evaluation?
|Implement the requested changes to the marketing strategy by altering their social media presence?
|Communicating their implementation of the requested changes to the company’s owners?
|Not Satisfactory ¨
|Student Overall Assessment Record Sheet This form is to be completed by the assessor and used a final record of student competency. All student submissions including any associated checklists (outlined below) are to be attached to this cover sheet before placing on the students file. Student results are not to be entered onto the Student Database unless all relevant paperwork is completed and attached to this form.
|Qualification Code and Title
|Student ID No:
|Final Completion Date:
|Unit Code and Title
|SITXMPR007 Develop and implement marketing strategies
|Please attach the following documentation to this form
|☐S ☐NYS ☐DNS
|☐Marketing Plan Project
|☐S ☐NYS ☐DNS
|☐Implement Marketing Plan
|☐S ☐NYS ☐DNS
|☐Marketing Activities Evaluation
|☐S ☐NYS ☐DNS
|Final Assessment Result for this unit
|☐C ☐ NYC
|C=Competent NYC= Not Yet Competent S= Satisfactory NYS= Not Yet Satisfactory DNS= Did Not Submit
|Any Adjustment Made to The Assessment:
|Student Declaration: I declare that this work has been completed by me honestly and with integrity and that I have been assessed in a fair and flexible manner. I understand that the Institute’s Student Assessment, Reassessment and Repeating Units of Competency Guidelines apply to these assessment tasks. Name: ____________________________________________ Signature: _________________________________________ Date: ____/_____/_____
|Assessor Declaration: I declare that I have conducted a fair, valid, reliable and flexible assessment with this student, and I have provided appropriate feedback. Name: _________________________________ Signature: ______________________________ Date: ____/_____/_____
Administrative use only
|Entered onto Student Management Database
|q ________________ Date