SITXMPR007 Develop and implement marketing strategies :
| Assessment Details | |||||
| Qualification Code/Title | |||||
| Assessment Type | Assessment Task 1 | Time allowed | |||
| Due Date | Location | SCCM | Term / Year | ||
| Unit of Competency | |
| National Code/Title | SITXMPR007 Develop and implement marketing strategies |
| Student Details | |||||
| Student Name | Student ID | ||||
| Student Declaration: I declare that the work submitted is my own and has not been copied or plagiarised from any person or source. | Signature: Date: | ||||
| Assessor Details | |||||
| Assessor’s Name | |||||
| RESULTS (Please Circle) | SATISFACTORY | NOT SATISFACTORY | |||
| Feedback to student: | |||||
| *If Student is Not Satisfactory Reassessment Required ☐ Yes ☐ No | Assessor Declaration: I declare that I have conducted a fair, valid, reliable and flexible assessment with this student, and I have provided appropriate feedback. Signature: Date: / / |
| Comment: | |
| Instructions to the Candidates | |
| This assessment is to be completed according to the instructions given below in this document.Should you not answer the tasks correctly, you will be given feedback on the results and gaps in knowledge. You will be entitled to one (1) resubmit in showing your competence with this unit.If you are not sure about any aspect of this assessment, please ask for clarification from your assessor.Please refer to the College re-submission and re-sit policy for more information.If you have questions and other concerns that may affect your performance in the Assessment, please inform the assessor immediately.Please read the Tasks carefully then complete all Tasks.To be deemed competent for this unit you must achieve a satisfactory result with tasks of this Assessment along with a satisfactory result for another Assessment.This is an Open book assessment which you will do in your own time but complete in the time designated by your assessor. Remember, that it must be your own work and if you use other sources then you must reference these appropriatelySubmitted document must follow the given criteria. Font must be Times New Roman, Font size need to be 12, line spacing has to be Single line and Footer of submitted document must include Student ID, Student Name and Page Number. Document must be printed double sided.This is Individual Assessments. Once you have completed the assessment, please provide the Hard copy of the Assessments to your Trainer/ Assessor.Plagiarism is copying someone else’s work and submitting it as your own. Any Plagiarism will result in a mark of Not Satisfactory. SCCM uses Safe Assign Plagiarism Checker to check the originality of the student assessment. Student must be aware of and understand the SCCM’s policy on plagiarism and certify that this assignment is their own work, except where indicated by referencing, and that student have followed the good academic practices noted above. | |
SITXMPR007 Develop and implement marketing strategies Assessment Information
The SITXMPR007 Developing and implement marketing strategies assessment tasks for SITXMPR007 Develop and implement marketing strategies are included in this Student Assessment Tasks booklet and outlined in the assessment plan below.
To be assessed as competent for this unit, you must complete all of the assessment tasks satisfactorily.
marketing strategies Assessment Plan
| Assessment Task | Overview |
| 1. Written questions | You must correctly answer all questions. |
| 2. Marketing Plan Project | You are required to research and develop a marketing for a case study hotel. |
| 3. Implement Marketing Plan | You are required to perform several activities as set out in the Marketing Plan. |
| 4. Marketing activities evaluation | You are required to review and evaluate the success of their Marketing Plan and implementation activities. |
Assessment Preparation
Please read through this SITXMPR007 Developing and implement marketing strategies assessment thoroughly before beginning any tasks. Ask your assessor for clarification if you have any questions at all.
When you have read and understood this unit’s assessment tasks, print out the Student Assessment Agreement. Fill it out, sign it, and hand it to your assessor, who will countersign it and then keep it on file.
Keep a copy of all of your work, as the work submitted to your assessor will not be returned to you.
Assessment appeals
If you do not agree with an SITXMPR007 Developing and implement marketing strategies assessment decision, you can make an assessment appeal as per your RTO’s assessment appeals process.
You have the right to appeal the outcome of assessment decisions if they feel they have been dealt with unfairly or have other appropriate grounds for an appeal.
Naming electronic documents
It is important that you name the documents that you create for this Assessment Task in a logical manner.
Each should include:
- Course identification code
- Assessment Task number
- Document title (if appropriate)
- Student name
- Date it was created
For example, SITXMPR007 Marketing Plan Joan Smith 20/10/20
Additional Resources
You will be provided with the following resources before you begin each Assessment Task.
Assessment Task 2
- Marketing Plan Template
Assessment Task 4
- Evaluation Report Template
Assessment Instructions
Each SITXMPR007 Developing and implement marketing strategies assessment task in this booklet consists of the following:
Assessment Task Cover Sheet
This must be filled out, signed and submitted together with your assessment responses. If you are submitting hardcopy, the Cover Sheet should be the first page of each task’s submission.
If you are submitting electronically, print out the cover sheet, fill it out and sign it, then scan this and submit the file.
The SITXMPR007 Developing and implement marketing strategies Assessment Task Cover Sheet will be returned to you with the outcome of the assessment, which will be satisfactory (S) or unsatisfactory (U). If your work has been assessed as being not satisfactory, your assessor will include written feedback in the Assessment Task Cover Sheet giving reasons why. Your assessor will also discuss this verbally with you and provide advice on re-assessment opportunities as per
your RTO’s re-assessment policy.
Depending on the task, this may include
- resubmitting incorrect answers to questions (such as short answer questions and case studies)
- resubmitting part or all of a project, depending on how the error impacts on the total outcome of the task
- redoing a role play after being provided with appropriate feedback about your performance
- being observed a second (or third time) undertaking any tasks/activities that were not satisfactorily completed the first time, after being provided with appropriate feedback.
SITXMPR007 Developing and implement marketing strategies Assessment Task Information
This gives you:
- a summary of the assessment task
- information on the resources to be used
- submission requirements
- re-submission opportunities if required
SITXMPR007 Developing and implement marketing strategies Assessment Task Instructions
These give questions to answer or tasks which are to be completed.
Your answers need to be typed up using software as indicated in the Assessment Task Instructions.
Copy and paste each task’s instructions into a new document and use this as the basis for your assessment task submission. Include this document’s header and footer.
If you are submitting electronically, give the document a file name that includes the unit identification number, the task number, your name and the date.
Checklist
This will be used by your assessor to mark your assessment. Read through this as part of your preparation before beginning the assessment task. It will give you a good idea of what your assessor will be looking for when marking your responses.
Assessment Task 1: Written Questions
Task summary
This is an open book test, to be completed in the classroom. A time limit of 1 hour to answer the questions is provided. You need to answer all of the written questions correctly.
Your answers must be word processed and sent to the assessor as an email attachment.
Required
- Access to textbooks and other learning materials
- Computer with Microsoft Office and internet access
Timing
Your assessor will advise you of the due date of this assessment.
Submit
- Answers to all questions
Assessment criteria
All questions must be answered correctly in order for you to be assessed as having completed the task satisfactorily.
Re-submission opportunities
You will be provided feedback on their performance by the Assessor. The feedback will indicate if you have satisfactorily addressed the requirements of each part of this task.
If any parts of the task are not satisfactorily completed, the assessor will explain why, and provide you written feedback along with guidance on what you must undertake to demonstrate satisfactory performance. Re-assessment attempt(s) will be arranged at a later time and date.
You have the right to appeal the outcome of assessment decisions if you feel that you have been dealt with unfairly or have other appropriate grounds for an appeal.
You are encouraged to consult with the assessor prior to attempting this task if you do not understand any part of this task or if you have any learning issues or needs that may hinder you when attempting any part of the assessment.
Written answer question guidance
The following written questions use a range of “instructional words” such as “identify” or “explain”, which tell you how you should answer the question. Use the definitions below to assist you to provide the type of response expected.
Note that the following guidance is the minimum level of response required.
Analyse – when a question asks you to analyse something, you should do so in detail, and identify important points and key features. Generally, you are expected to write a response one or two paragraphs long.
Compare – when a question asks you to compare something, you will need to show how two or more things are similar, ensuring that you also indicate the relevance of the consequences.
Generally, you are expected to write a response one or two paragraphs long.
Contrast – when a question asks you to contrast something, you will need to show how two or more things are different, ensuring you indicate the relevance or the consequences. Generally, you are expected to write a response one or two paragraphs long.
Discuss – when a question asks you to discuss something, you are required to point out important issues or features and express some form of critical judgement. Generally, you are expected to write a response one or two paragraphs long.
Describe – when a question asks you to describe something, you should state the most noticeable qualities or features. Generally, you are expected to write a response two or three sentences long.
Evaluate – when a question asks you to evaluate something, you should put forward arguments for and against something. Generally, you are expected to write a response one or two paragraphs long.
Examine – when a question asks you to examine something, this is similar to “analyse”, where you should provide a detailed response with key points and features and provide critical analysis. Generally, you are expected to write a response one or two paragraphs long.
Explain – when a question asks you to explain something, you should make clear how or why something happened or the way it is. Generally, you are expected to write a response two or three sentences long.
Identify – when a question asks you to identify something, this means that you are asked to briefly describe the required information. Generally, you are expected to write a response two or three sentences long.
List – when a question asks you to list something, this means that you are asked to briefly state information in a list format.
Outline – when a question asks you to outline something, this means giving only the main points, Generally, you are expected to write a response a few sentences long.
Summarise – when a question asks you to summarise something, this means (like “outline”) only giving the main points. Generally, you are expected to write a response a few sentences long.
Assessment Task 1 Instructions
Provide answers to all of the questions below:
| 1. Describe four statistical methods and/or forecasting techniques that can be used to evaluate marketing opportunities. | ||
| Outcome | Satisfactory | Not Satisfactory |
| Comment | ||
| 2. Describe a method that can be used for forecasting market growth rate. | ||
| Outcome | Satisfactory | Not Satisfactory |
| Comment | ||
| 3. Explain primary data and list three ways in which primary data can be collected. | ||
| Outcome | Satisfactory | Not Satisfactory |
| Comment | ||
| 4. Explain secondary data and list three sources of secondary data. | ||
| Outcome | Satisfactory | Not Satisfactory |
| © Sydney City College of Management Pty Ltd | RTO: 45203 | CRICOS: 03620C | Date | Revision date | Version | Page 9 of 13 |
| File Name: SITXMPR007 Student Assessment | July 2022 | July 2023 | 1.0 | |||
| 5. Outline three differences between qualitative and quantitative research with regard to market research objectives, sample size and data collection and analysis methods. | ||
| Outcome | Satisfactory | Not Satisfactory |
| Comment | ||
| 6. Explain the purpose of the marketing mix and each of its components. | ||
| Outcome | Satisfactory | Not Satisfactory |
| Comment | ||
| 7. Outline four key steps in the marketing process | ||
| Outcome | Satisfactory | Not Satisfactory |
| Comment | ||
| 8. Explain the importance of the product life cycle concept in marketing. Name and explain each of its stages. | ||
| Outcome | Satisfactory | Not Satisfactory |
| Comment | ||
| © Sydney City College of Management Pty Ltd | RTO: 45203 | CRICOS: 03620C | Date | Revision date | Version | Page 10 of 13 |
| File Name: SITXMPR007 Student Assessment | July 2022 | July 2023 | 1.0 | |||
| 9. Outline the importance of the pricing strategy for a business and two types of pricing strategy that a company could use. | ||
| Outcome | Satisfactory | Not Satisfactory |
| Comment | ||
| 10. Identify the Act that underpins privacy obligations and explain small businesses’ responsibility in relation to privacy. | ||
| Outcome | Satisfactory | Not Satisfactory |
| Comment | ||
| 11. Outline two Codes of Practice relevant to marketing operations and their purpose and key components. | ||
| Outcome | Satisfactory | Not Satisfactory |
| Comment | ||
| 12. Describe two situations in which children could be put at risk by unethical marketing. | ||
| Outcome | Satisfactory | Not Satisfactory |
| Comment | ||
| 13. Describe at least four principles of ethical marketing and how that applies to the use of images and text. | ||
| Outcome | Satisfactory | Not Satisfactory |
| Comment | ||
| 14. Describe two situations in which it could be considered to be unethical to target particular groups in the community. | ||
| Outcome | Satisfactory | Not Satisfactory |
| Comment | ||
| Student’s name: | ||||
| Did the student provide a sufficient and clear answer that addresses the suggested answer for the following? | Completed successfully | Comments | ||
| Yes | No | |||
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| Task Outcome: | Satisfactory ¨ | Not Satisfactory ¨ | ||
| Assessor signature | ||||
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