SITXMPR007 Develop and implement marketing strategies :
|Assessment Type||Assessment Task 3||Time allowed|
|Due Date||Location||SCCM||Term / Year|
|Unit of Competency|
|National Code/Title||SITXMPR007 Develop and implement marketing strategies|
|Student Name||Student ID|
|Student Declaration: I declare that the work submitted is my own and has not been copied or plagiarised from any person or source.||Signature: _________________________ Date: ________________________|
|RESULTS (Please Circle)||☐SATISFACTORY||☐NOT SATISFACTORY|
|Feedback to student:|
|*If Student is Not Satisfactory Reassessment Required ☐ Yes ☐ No||Assessor Declaration: I declare that I have conducted a fair, valid, reliable and flexible assessment with this student, and I have provided appropriate feedback. Signature: ________________________ Date: ______/_______/___________|
|Instructions to the Candidates aware of and understand the SCCM’s policy on plagiarism and certify that this assignment is their own work, except where indicated by referencing, and that student have followed the good academic practices noted above.|
SITXMPR007 Develop and implement marketing strategies Assessment Information
The assessment tasks for SITXMPR007 Develop and implement marketing strategies are included in this Student Assessment Tasks booklet and outlined in the assessment plan below.
To be assessed as competent for this unit, you must complete all of the assessment tasks satisfactorily.
Implement marketing Assessment Plan
|1. Written questions||You must correctly answer all questions.|
|2. Marketing Plan Project||You are required to research and develop a marketing for a case study hotel.|
|3. Implement Marketing Plan||You are required to perform several activities as set out in the Marketing Plan.|
|4. Marketing activities evaluation||You are required to review and evaluate the success of their Marketing Plan and implementation activities.|
Please read through this assessment thoroughly before beginning any tasks. Ask your assessor for clarification if you have any questions at all.
When you have read and understood this unit’s assessment tasks, print out the Student Assessment Agreement. Fill it out, sign it, and hand it to your assessor, who will countersign it and then keep it on file.
Keep a copy of all of your work, as the work submitted to your assessor will not be returned to you.
If you do not agree with an assessment decision, you can make an assessment appeal as per your RTO’s assessment appeals process.
You have the right to appeal the outcome of assessment decisions if they feel they have been dealt with unfairly or have other appropriate grounds for an appeal.
Naming electronic documents
It is important that you name the documents that you create for this Assessment Task in a logical manner.
Each should include:
- Course identification code
- Assessment Task number
- Document title (if appropriate)
- Student name
- Date it was created
For example, SITXMPR007 Marketing Plan Joan Smith 20/10/20
You will be provided with the following resources before you begin each Assessment Task.
Assessment Task 2
- Marketing Plan Template
Assessment Task 4
- Evaluation Report Template
Each assessment task in this booklet consists of the following:
Assessment Task Cover Sheet
This must be filled out, signed and submitted together with your assessment responses.
If you are submitting hardcopy, the Cover Sheet should be the first page of each task’s submission.
If you are submitting electronically, print out the cover sheet, fill it out and sign it, then scan this and submit the file.
The SITXMPR007 Developing and implement marketing strategies Assessment Task Cover Sheet will be returned to you with the outcome of the assessment, which will be satisfactory (S) or unsatisfactory (U). If your work has been assessed as being not satisfactory, your assessor will include written feedback in the Assessment Task Cover Sheet giving reasons why. Your assessor will also discuss this verbally with you and provide advice on re-assessment opportunities as per
your RTO’s re-assessment policy.
Depending on the task, this may include
- resubmitting incorrect answers to questions (such as short answer questions and case studies)
- resubmitting part or all of a project, depending on how the error impacts on the total outcome of the task
- redoing a role play after being provided with appropriate feedback about your performance
- being observed a second (or third time) undertaking any tasks/activities that were not satisfactorily completed the first time, after being provided with appropriate feedback.
This gives you:
Assessment Task Information
- a summary of the SITXMPR007 Developing and implement marketing strategies assessment task
- information on the resources to be used
- submission requirements
- re-submission opportunities if required
Assessment Task Instructions
These give questions to answer or tasks which are to be completed.
Your answers need to be typed up using software as indicated in the Assessment Task Instructions.
Copy and paste each task’s instructions into a new document and use this as the basis for your assessment task submission. Include this document’s header and footer.
If you are submitting electronically, give the document a file name that includes the unit identification number, the task number, your name and the date.
This will be used by your assessor to mark your assessment. Read through this as part of your preparation before beginning the assessment task. It will give you a good idea of what your assessor will be looking for when marking your responses.
SITXMPR007 Developing and implement marketing strategies Task summary
You are required to perform several activities as set out in the Marketing Plan.
This assessment is to be completed in the simulated work environment in the RTO.
- Access to textbooks and other learning materials
- Computer with Microsoft Office and internet access
Your assessor will advise you of the due date of these submissions.
- Email asking for a quote on a corporate design job
- Email containing marketing progress report with two screen shots attached
For your performance to be deemed satisfactory in this assessment task, you must satisfactorily address all of the assessment criteria. If part of this task is not satisfactorily completed, you will be asked to complete further assessment to demonstrate competence.
You will be provided feedback on their performance by the Assessor. The feedback will indicate if you have satisfactorily addressed the requirements of each part of this task.
If any parts of the task are not satisfactorily completed, the assessor will explain why, and provide you written feedback along with guidance on what you must undertake to demonstrate satisfactory performance. Re-assessment attempt(s) will be arranged at a later time and date.
You have the right to appeal the outcome of assessment decisions if you feel that you have been dealt with unfairly or have other appropriate grounds for an appeal.
You are encouraged to consult with the assessor prior to attempting this task if you do not understand any part of this task or if you have any learning issues or needs that may hinder you when attempting any part of the assessment.
Carefully read the following:
The Marketing Plan has been approved by the owners and you are required to begin implementing some of the marketing activities. The activities that have been given the highest priority, and should be performed immediately, are:
Complete the following activities:
|The text of the email should be in grammatically correct English, written in an appropriate (polite, business-like) style. It should introduce and describe the job you should give as much detail as necessary for them to give an estimate on the cost of the job. You should explain how the job will tie in with the approved marketing strategies. The email text should ask the designer for a quote on the job and whether they have the capacity to take on the job immediately.|
|To initiate the hotel’s social media presence, you are required to open a Facebook page in the hotel’s new name. You are only required to open a page providing the minimum required information. More information the new corporate design and lots of photos will be added to the page as the information becomes available. When you have established the page, take a screen shot that verifies this. Save the screen shot as Facebook Screen Shot.|
|To further enhance the hotel’s social media presence, you are also required to open a Twitter account in the hotel’s new name. You are only required to open the account providing the minimum required information. More information the new corporate design and lots of photos will be added to the page as the information becomes available. When you have established the account, take a screen shot that verifies this. Save the screen shot as Twitter Screen Shot.|
|This will be the first of your weekly marketing progress reports as required by the organisation. The text of the email should be in grammatically correct English, written in an appropriate (polite, business-like) style. It should summarise the Marketing Plan implementation activities that you have undertaken and what the focus of the marketing activities are currently. Attach your Facebook Screen Shot and Twitter Screen Shot to the email.|
|Did the student:||Completed successfully||Comments|
|Implement marketing activities detailed in the Marketing Plan according to schedule?|
|Monitor marketing activities detailed in the Marketing Plan according to schedule?|
|Produce a marketing progress report as required by organisational policy?|
|Share information on the completed marketing activities to maintain awareness of the current focus of the marketing activities?|
|Task Outcome:||Satisfactory ¨||Not Satisfactory ¨|