Finance and Management

NAT10904002 Plan, conduct and optimise organic social media marketing

30 May 2023 10:51 AM | UPDATED 11 months ago

NAT10904002 Plan, conduct and optimise organic social media marketing :

NAT10904002 Plan, conduct and optimise organic social media marketing
NAT10904002 Plan, conduct and optimise organic social media marketing

10904NAT Diploma of Social Media Marketing

NAT10904002 Plan, conduct and optimise organic social media marketing

NAT10904002 Plan conduct and optimise organic social media marketing Assessment Task 1 Student Project Template

© Social Media College  
NAT10904002 Planning conduct and optimise organic social media marketing

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© Social Media College  
NAT10904002 Planning conduct and optimise organic social media marketing

1.1 Business Overview

Provide an overview of your chosen organisation by answering the questions below:

  1. What is the name of the organisation?

2. What product(s) and/or service(s) does the organisation provide?

  • Who are the target audience? What characteristics do they have?

4. How does the organisation provide its services? (e.g. online, wholesale, retail, etc.)

  • Where is the organisation located? What geographies does it operate in?

1.2 Social Media Algorithms                   

Algorithm FactorsImpact
NAT10904002 Planning conduct and optimise organic social media marketing

1.3 Platform Resources                         

Social Media PlatformPortalResourcesTraining
• • •• • •• • •
• • •• • •• • •
NAT10904002 Planning conduct and optimise organic social media marketing

1.4 Business Accounts                            

Social Media PlatformBusiness Account NameMarketing FeatureBenefit
NAT10904002 Planning conduct and optimise organic social media marketing

1.5 Audience Demographic Data

instagram-logo-name | Virtual Stacks SystemsFacebook Fixes iOS App to No Longer Open your Camera in the Background |  iPhone in Canada BlogVentures Platform - FoundationBrand Resources - YouTube

NAT10904002 Planning conduct and optimise organic social media marketing

Facebook Page Likes

YouTube View Analytics

1.6 Audience Demographics            

Social Media Platform InsightsLocationAge GroupsGender
Instagram Followers• •• •• •
Facebook Page Likes• •• •• •
YouTube View Analytics• •• •• •
NAT10904002 Planning conduct and optimise organic social media marketing

 1.7 Audience Demographic Data

Social Media Platform   
            Screenshot   
NAT10904002 Planning conduct and optimise organic social media marketing

1.8 Business Account Creation and Optimisation                     

Profile FeatureProfile Screenshot
 
 
NAT10904002 Planning conduct and optimise organic social media marketing

2.1 Online Research                              

Social Media Platform and Target Audience Industry 
  Research Source  Account Name  Tactic and Key Success Factor  Application
NAT10904002 Planning conduct and optimise organic social media marketing

NAT10904002 optimise social media Assessment

2.2 Organic Content Strategy       

Social Media Platform: 
  Placement  Content topic(s)  Format(s)  Source(s)  Frequency  Schedule  PurposeAudience/ Buyer Stage(s)
    
    
    
    
NAT10904002 Planning conduct and optimise organic social media marketing

 2.3 Pillar Content Creation                          

Content pillar topic
Long-form Content Format
Short-form Content Formats• • •
Social Media Platforms• • •
NAT10904002 Planning conduct and optimise organic social media marketing

2.4 Software and Mobile Apps              

 FacebookLinkedIn
Content creation• •• •
Data analysis• •• •
 
Community management
Scheduling Software• •• •
 
NAT10904002 Planning conduct and optimise organic social media marketing

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